Last Word on Brain Training

The New Yorker published this article last week which brutally dismantles the whole notion of brain training as a way to improve intelligence. It references the same article from the New York Times that I had mentioned in an earlier post. Calling it typical of the current media hype surrounding brain training --the same article that motivated me to try it out on Eric. An experiment that left me feeling rather skeptical afterwards.

Brain Games Are Bogus

By Gareth Cook, The New Yorker
Posted: April 5, 2013






Even though I have moved on, this is a very lucrative industry that won’t be going away that easily. The New Yorker said this of Cogmed, one of the first commercial brain training companies:

“Cogmed is operating in more than a thousand schools worldwide, more than a hundred of which are in the U.S. In January, Cogmed launched a major push into American schools, which it charges up to three hundred dollars per child.”